| 2016 |
"Consumer mindsets and self-enhancement: Signaling versus learning", Journal of Consumer Psychology, 26 (1), 142-152
|
| 2015 |
"The psychology of appraisal: Specific emotions and decision-making", Journal of Consumer Psychology, 25 (July), 359-71
|
| 2015 |
"Culture, Emotions, and Nation Equity", Handbook of Culture and Consumer Behavior, 183
|
| 2014 |
"The effects of country-related affect on product evaluations", Journal of Consumer Research, 41 (4), 1033-1046
|
| 2014 |
“Issues and New Directions in Global Consumer Psychology", Journal of consumer psychology, 9 (2), 59-66
|
| 2013 |
"Nation equity: Integrating the multiple dimensions of country of origin effects", Review of Marketing Research, 10, 153-189
|
| 2013 |
"Hedonism versus accuracy: the influence of motivation and affect on the evaluation of multiple gains and losses", Review of Managerial Science, 7 (4), 417-441
|
| 2013 |
"Call for papers for a special issue in Journal of Consumer Psychology:“Emotion, self, and identity: Implications for and consequences of consumer behavior”, Journal of Consumer Psychology, 1 (23), 1
|
| 2013 |
"The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies", Organizational Behavior and Human Decision Processes, 122 (2), 141-151
|
| 2012 |
"Can Social Responsibility Backfire? the Role of Intentions in Times of Corporate Crisis", NA-Advances in Consumer Research, Volume 40
|
| 2009 |
"Journal of Consumer Psychology: The Official Journal of The Society for Consumer Psychology" Journal of Consumer Psychology, 19 (3), 247-248
|
| 2009 |
"Nation equity: Country-of-origin effects and globalization", Handbook of international marketing, 91-113
|
| 2008 |
"Mood Influence on the Valuation of Multiple Gains and Losses", NA-Advances in Consumer Research, Volume 35
|
| 2007 |
"Regulatory Focus and Direct Comparative Ad Framing", NA-Advances in Consumer Research, Volume 34
|
| 2007 |
"When More May Be Less: The Effects of Regulatory Focus on Responses to Maximal/Minimal Comparative Frames", NA-Advances in Consumer Research, Volume 34
|
| 2007 |
"For better or for worse? Valenced comparative frames and regulatory focus", Journal of Consumer Research, 34 (1), 57-65
|
| 2006 |
"On the path to knowledge development", Journal of Consumer Psychology, 16 (4), 321-323
|
| 2006 |
"Nation equity: Incidental emotions in country-of-origin effects", Journal of Consumer Research, 33 (3), 370-376
|
| 2006 |
"When more may be less: The effects of regulatory focus on responses to different comparative frames", Journal of Consumer Research, 33 (1), 91-98
|
| 2006 |
"Mapping the frontiers: Theoretical advances in consumer research on memory, affect, and persuasion", Journal of Consumer Research, 33 (1), 139-149
|
| 2006 |
"The Impact of Co-Branding on the Ingredient Brand: an Information Processing Perspective", AP-Asia-Pacific Advances in Consumer Research, Volume 7
|
| 2005 |
"The effects of self-construal and commitment on persuasion", Journal of Consumer Research, 31 (4), 841-849
|
| 2005 |
"Motivated reasoning in outcome-bias effects", Journal of Consumer Research, 31 (4), 798-805
|
| 2004 |
"Motivational and cultural variations in mortality salience effects: Comtemplations on terror management theory and consumer behavior", Journal of Consumer Psychology, 14 (3), 213-218
|
| 2004 |
"Exploring message framing outcomes when systematic, heuristic, or both types of processing occur", Journal of Consumer Psychology, 14 (1), 159-167
|
| 2002 |
"Mapping attitude formation as a function of information input: Online processing models of attitude formation", Journal of Consumer Psychology, 12 (1), 21-34
|
| 2001 |
"Special Session Summary Consumer Behavior in the Global Context", E-European Advances in Consumer Research, Volume 5
|
| 2000 |
"Comparative versus non-comparative advertising: The moderating impact of prepurchase attribute verifiability", Journal of Consumer Psychology, 9 (4), 201-211
|
| 2000 |
"Motivated reasoning: A depth-of-processing perspective", Journal of Consumer Research, 26 (4), 358-371
|
| 2000 |
"Determinants of country-of-origin evaluations", Journal of Consumer Research, 27 (1), 96-108
|
| 2000 |
"Cultural variations in country of origin effects", Journal of Marketing Research, 37 (3), 309-317
|
| 1998 |
"The effects of extensions on brand name dilution and enhancement", Journal of marketing research, 464-473
|
| 1998 |
"Souvenirs: Messengers of meaning", NA-Advances in Consumer Research, Volume 25
|
| 1997 |
"New directions in cultural psychology: The effects of cultural orientation on affect and cognition", ADVANCES IN CONSUMER RESEARCH, VOL XXIV 24, 244-244
|
| 1997 |
"The effect of cultural orientation on persuasion", Journal of consumer research, 24 (3), 315-328
|
| 1997 |
"Special Session Summary New Directions in Cultural Psychology: the Effects of Cultural Orientation on Affect and Cognition", NA-Advances in Consumer Research, Volume 24
|
| 1996 |
"Acquisition and impact of consumer expertise", Journal of Consumer Psychology, 5 (2), 115-133
|
| 1995 |
"Gender differences in adolescent compulsive consumption", NA-Advances in Consumer Research, Volume 22
|
| 1995 |
"Comparative versus Non-comparative Messages: the moderating impact of pre-purchase attribute verifiability", Simon School of Business Working Paper MS, 95-02
|
| 1994 |
"Heuristic processing can bias systematic processing: effects of source credibility, argument ambiguity, and task importance on attitude judgment", Journal of personality and social psychology, 66 (3), 460
|
| 1994 |
"Country of origin as a stereotype: Effects of consumer expertise and attribute strength on product evaluations" Journal of consumer research, 21 (2), 354-365
|
| 1992 |
"Brand name as a heuristic cue: The effects of task importance and expectancy confirmation on consumer judgments", Journal of consumer psychology, 1 (4), 317-336
|
| 1991 |
"Promoting systematic processing in low-motivation settings: effect of incongruent information on processing and judgment", Journal of personality and social psychology, 61 (1), 13
|
| 1990 |
"The influence of message framing and issue involvement", Journal of Marketing research, 361-367
|
| 1990 |
"The effects of knowledge, motivation, and type of message on ad processing and product judgments", Journal of consumer Research, 17 (1), 66-73
|
| 1990 |
"Message framing effects on product judgments", NA-Advances in Consumer Research, Volume 17
|
| 1990 |
"Product Judgments", Journal of Consumer Research, 17
|
| 1988 |
"The fortunate few: production as consumption
SD Roberts", NA-Advances in Consumer Research, Volume 15
|