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Articles
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| 2013 |
Examining the role of advertising and sales promotions in brand equity creation, Journal of Business Research Vol 66, No 1, pp 115-122
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| 2013 |
Building bank brands: How leadership behaviour influences employee commitment, Journal of Business Research Vol 66, No 2, pp165-171
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| 2013 |
Developing and applying a place brand identity model: the case of Slovenia, Journal of Business Research Vol 66, No 1, pp 45-52
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| 2013 |
Examining the role of advertising and sales promotions in brand equity creation, Journal of Business Research Vol 66, No 1, pp 115-122
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| 2013 |
The influence of brand equity on consumer responses, Journal of Consumer Marketing Vol 30, No 1, pp62-74
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| 2012 |
Assessing the Six-Station Corporate Identity Model: A Polymorphic Model, Journal of Product and Brand Management Vol 21, No 3, pp153-166
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| 2012 |
Facebook “friendship” and brand advocacy, Journal of Brand Management, 20 (2):128-146
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| 2012 |
Methodological issues in cross-cultural research, Journal of Targeting, Measurement and Analysis for Marketing. Vol 20, No 3/4, pp223-234
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| 2011 |
B2B service brand identity: scale development and validation, Industrial Marketing Management Vol 40, No 7, pp1063-1071
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| 2011 |
Consumer response to gift promotions, Journal of Product and Brand Management, Vol 20, No 2, pp 101-110
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| 2011 |
Internalising a brand across cultures: the case of IKEA, International Journal of Retail & Distribution Management, 39 (8):598-618
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| 2011 |
The influence of culture and market orientation on services brands: insights from Irish banking and retail firms, Journal of Services Marketing, 25 (7):475-488
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| 2011 |
Within-role, extra-role and anti-role behaviours in retail banking., International Journal of Bank Marketing Vol 29, No 6, pp 470-488
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| 2010 |
Consumer based brand equity conceptualization and measurement: a literature review, International Journal of Market Research, 52 (1):43-66
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| 2010 |
Thought leadership in brand management., Journal of Business Research Vol 63, No 11, pp1111-1112.
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| 2009 |
Brand extension effects on brand equity : a cross-national study, Journal of Euromarketing. Vol 8, No2, pp71-88
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| 2009 |
Brand extension strategies : perceived fit, brand type and culture influences, European Journal of Marketing Vol.43, No11/12, pp1300-1324
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| 2009 |
Brand extension strategies : perceived fit, brand type and culture influences, European Journal of Marketing Vol.43, No11/12, pp1300-1324
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| 2009 |
Creating and launching a challenger brand : a case study, The Service Industries Journal, 29 (1):75-89
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| 2009 |
Exploring brand sabotage in retail banking, Journal of Product and Brand Management Vol 18, No 3, pp198-211
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| 2009 |
Interacting contributions of different departments to brand success, Journal of Business Research Vol.62, No.3, pp.297-304
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| 2009 |
Service employee performance: its components and antecedents, Journal of Relationship Marketing, 8 (2):82-102
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| 2009 |
Towards a new conceptualization of branding: theories of the middle range, Marketing Theory, 9 (1):95-100
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| 2009 |
Towards the holy grail of defining "brand, Marketing Theory, 9 (1):101-105
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| 2008 |
Classifying, identifying and managing the service brand saboteur, The Service Industries Journal Vol.28, No.1-2, pp.151-165
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| 2008 |
Effect of brand extension strategy on brand image : a comparative study of the UK and Spanish markets, International Marketing Review Vol.25, No.1, pp.107-137
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| 2008 |
Interactions between organizational cultures and corporate brands, Journal of Product and Brand Management, 17 (1):13-24
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| 2007 |
Exploring managers’ views about brand saboteurs., Journal of Marketing Management, Vol.23, No.1-2, pp.91-106
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| 2007 |
Winning hearts and minds: business to business branding and the role of the salesperson., Journal of Marketing Management, Vol.23, No.1-2, pp.123-135
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| 2006 |
Building a political brand : ideology or voter drives strategy, Journal of Brand Management Vol.13, No.6, pp.418-428
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| 2006 |
Communicating services brands’ values internally and externally, Services Industries Journal, Vol.28, No.8, pp 819-836
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| 2006 |
Conceptualising and measuring the equity of online brands, Journal of Marketing Management
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| 2006 |
Consumer-based relationships : a tetrad classification, Thought Leaders International Conference on Brand Management, Birmingham.
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| 2006 |
Delphic brand visioning to align stakeholder buy-in to the city of Birmingham brand, Journal of Brand Management, Vol.13, No.6, pp.379-392
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| 2006 |
Internal brand building and structuration : the role of leadership, European Journal of Marketing, Vol.40, No.7/8, pp.761-784
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| 2006 |
Internal factors driving successful financial services brands, European Journal of Marketing, Vol.40, No.5/6, pp.611-633
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| 2006 |
The effect of service brand extensions on corporate image : an empirical model, European Journal of Marketing, Vol.40, No.1/2, pp.174-197
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| 2005 |
Corporate identity modelling : The six station model for corporate identity, Journal of Marketing Management, Vol.21, No.7-8, pp.809-834
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| 2005 |
Customer and brand manager perspective on brand relationships : a conceptual framework, Journal of Product and Brand Management, Vol.4, No.5, pp.300-309
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| 2005 |
Internationalisation of services brands: The role of leadership during the internal brand building process, Journal of Marketing Management, Vol.13, No.1/2, pp.181-203
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| 2005 |
Using triangulation to assess and identify successful services brands, The Service Industries Journal, Vol. 25, No2, pp.5-21
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| 2004 |
Developing a brand performance measure for financial services brands, The Service Industries Journal, Vol.24, No.2, pp.15-33
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| 2004 |
Taking the brand promise online : challenges and opportunities, Interactive Marketing, Vol.5, No.3, pp.238-251
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| 2004 |
The effect of brand extension strategies upon brand image, Journal of Consumer Marketing, Vol.21, No.1, pp.39-50
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| 2004 |
The power of emotion : brand communication in business to business markets., Journal of Brand Management, Vol.11, No.5, pp.403-419
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| 2003 |
Building a services brand : stages, people and orientations, The Service Industries Journal Vo.23, No.3, pp.1-21
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| 2003 |
The criteria for successful services brands, European Journal of Marketeers Vo.37, No.7/8, pp.11095-1118
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| 2002 |
Factors influencing successful brand extensions, Journal of Marketing Management Vo. 19, No. 7-8, pp.781-806
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| 2002 |
New Labour : A study of the creation, development and demise of a political brand, Journal of Political Marketing, Vol.1, No.2/3, pp.45-52.
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| 2002 |
Would a brand smell any sweeter by a corporate name?, Corporate Reputation Review, Vol.5, No.2/3, pp.114-132
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| 2001 |
A model for strategically building brands, Journal of Brand Management, Vol.9, No.1, pp 32-44
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| 2001 |
Building on services characteristics to develop successful services brands, Journal of Marketing Management, Vol.17, No.7-8, pp 645-669
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| 2001 |
Succeeding with brands on the internet, Journal of Brand Management, Vol 8, No 3, pp 268-274
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| 2000 |
Added value: its nature, roles and sustainability, European Journal of Marketing, Vol 34, No. 1-2 pp 39-56
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| 2000 |
Developing corporate brands through considering internal and external stakeholders, Corporate Reputation Review Vol 3, No 3, pp 268-274
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| 1999 |
Brand management through narrowing the gap between brand identity and brand reputation, Journal of Marketing Management, Vol 15, No 1-3, pp 157-180
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| 1999 |
The challenge of service branding: knowledge management to the rescue, Journal of Brand Management, Vol 6, No 4, pp 271-277
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| 1998 |
Criteria to assess brand success, Journal of Marketing Management, 14 (7):765-781
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| 1998 |
Modelling the components of a brand, European Journal of Marketing, Vol.32, No.11/12, pp.1074-1090.
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Proceedings
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| 2012 |
Do self-expressive brands create greater brand love and brand advocacy among Facebook users?. European Marketing Academy Conference, Lisbon
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| 2012 |
Exploring corporate identity projections through corporate websites: a comparative analysis of banks in Spain and the UK. European Marketing Academy Conference, Lisbon
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| 2012 |
Revisiting brand equity: Evidence from three European countries. European Marketing Academy Conference, Lisbon
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| 2011 |
Building bank brands: how leadership style influences branch employee commitment. Thought Leaders in Brand Management 7th International Conference, Lugano
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| 2011 |
Methodological issues in cross-cultural branding research. Thought Leaders in Brand Management 7th International Conference, Lugano.
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| 2010 |
A model of antecedents and consequences of consumer based brand equity online. Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April.
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| 2010 |
A systematic approach to branding Slovenia. Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April.
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| 2010 |
An evolving e-landscape: Synergistic intersections of technology and brand management. Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April.
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| 2010 |
From personal values to store brand purchase. Paper presented at European Academy of Marketing Conference, Copenhagen, May
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| 2010 |
Segmenting brand building employees: a profile of front-line employees in the Irish service sector. Paper presented at European Academy of Marketing Conference, Copenhagen, May.
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| 2010 |
Strategic thrust or strapline mentality? The role and implementation of the brand in retail banking. Thought Leaders in Brand Management 6th International Conference. Lugano
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| 2010 |
The effect of advertising and sales promotions on brand equity. Paper presented at Thought Leaders in Brand Management 6th International Conference, Lugano, April
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| 2009 |
Brand equity: a higher-order formative measure. Thought Leaders International Conference on Brand Management, Athens, April.
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| 2009 |
Brand extensions evaluations : influences of global or local origin. Thought Leaders International Conference on Brand Management, Athens, April.
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| 2009 |
Brand identity: scale development and validation. Thought Leaders International Conference on Brand Management, Athens, April.
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| 2009 |
Creating and implementing brand values in Irish services firms. Thought Leaders International Conference on Brand Management, Athens. April
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| 2009 |
Modeling the way social interactions build brands internally: implications for services management. 71st VHB Annual Congress, Nurnberg, June
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| 2008 |
A challenging issue for brands : issues, impacts and skills. Paper presented at Thought Leaders International Conference on Brand Management, Birmingham, April
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| 2008 |
Consumers’ impact on corporate branding: a case for the consumer identity construct. Thought Leaders International Conference on Brand Management. Birmingham
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| 2008 |
Understanding brand equity and its consequences : a proposed model. Thought Leaders International Conference on Brand Management
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| 2007 |
A synthesis of polymorphous corporate elements in creating a new corporate identity model. Thought Leaders International Conference on Brand Management, Birmingham
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| 2007 |
Brand extension effects on brand equity: a cross-national study. Thought Leaders International Conference on Brand Management, Birmingham.
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| 2007 |
Consumers’ attitudes towards brand extensions. 14th International Product Development Management Conference, Porto
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| 2007 |
Measuring brand equity : a cross-national validation. European Marketing Academy Conference, Brighton
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| 2007 |
Measuring the equity of internet brands. Thought Leaders International Conference on Brand Management, Birmingham.
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| 2007 |
Moving away from short-term performance measurement online : a new metric of brand equity. Academy of Marketing Science Conference, Miami.
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| 2007 |
The contribution of different departments to brand success and the impact of how they interact. Paper presented at Thought Leaders International Conference on Brand Management, Birmingham, April
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| 2007 |
The influence of brand extension variables on brand equity. European Marketing Academy Conference, Reykjavik
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| 2007 |
Understanding and communicating brand values in B2B markets. Thought Leaders International Conference on Brand Management, Birmingham.
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| 2006 |
Identifying and managing the service brand saboteur. Thought Leaders International Conference in Brand Management, Birmingham.
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| 2005 |
Modelling social discourse as a route to internal brand building. 1st Annual Brand Colloquium, Birmingham
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| 2005 |
The employee as brand builder : antecedents and measures of employee performance. 1st Brand Colloquium, Birmingham
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| 2005 |
Winning hearts and minds : business to business branding and the role of the salesperson. 1st Annual Brand Colloquium, Birmingham
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| 2004 |
A critical evaluation of Kirchheimer: applicable to contemporary political brands in Britain?. 54th Political Studies Association Annual Conference, Lincoln
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| 2004 |
How much do leaders matter in internal brand building? An international perspective. Scandinavian Academy of Management and the International Federation of Scholarly Associations of Management 7th World Congress, Goteborg
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| 2004 |
Modelling the impact of services brand extensions on corporate image. Paper presented at Academy of Marketing Conference, Cheltenham.
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| 2004 |
Using triangulation to identify successful and less successful services brands. Paper presented at 33rd European Marketing Academy Conference, Murcia, Spain, May
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Books
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| 2010 |
Creating Powerful Brands in Consumer, Service and Industrial Markets. Fourth Edition
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| 2010 |
From Brand Vision to Brand Evaluation. Third edition
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| 2009 |
Creating and launching a challenger brand : a case study
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| 2009 |
Interacting contributions of different departments to brand success
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| 2009 |
Towards the holy grail of defining "brand"
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