Kunal  Basu
 
Education
Ph.D., University of Florida, United States, Business Administration (Marketing)
M.Sc., the Florida Institute of Technology, United States, Mechanical Engineering
B.Eng., Jadavpur University, India, Mechanical Engineering
Work Experience
2009 Keynote Speeches, the USA, Europe, Asia and Australia, including to the Smithsonian Institute, South and Southeast Asian section (Washington DC, 2009), United States
2006 Peter Ustinov Memorial Lecture, the University of Durham, United Kingdom
1993-2003 Associate Professor. During his time at McGill, McGill University, Canada
1997-1999 Visiting Professor and Chair, Marketing area, Indian Institute of Management, Calcutta, -, India
1993-1995 Director of the Powercopr Centre for ainternational management Studies, McGill University,Lancaster University, INSEAD, Hitotsubashi University, Indian Institute of Management, Bangalore, United States
Reviewer , the Academy of Management Review, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Sloan Management Review, Journal of the Academy of Marketing Science Journal of Business Research and the Asia Pacific Journal of Management., United Kingdom
Editorial Boards, Business Ethics Quarterly, India
Board of Directors, the International Society for Marketing and Development, India
Director, the Shastri Indo-Canadian Institute, India
Publications
Articles
2009 Kunal Basu, Jean-Pascal Gond and Guido Palazzo (2009) Reconsidering Instrumental Corporate Social Responsibility through the Mafia Metaphor Business Ethics Quarterly, 19 (1) pp. 57-85. ISSN 2153-3326.
2008 Kunal Basu and Guido Palazzo (2008) Corporate Social Responsibility: A Process Model of Sensemaking Academy of Management Review, 33 (1) pp. 122-136. ISSN 1930-3807.
2007 Kunal Basu and Guido Palazzo (2007) The Ethical Backlash of Corporate Branding Journal of Business Ethics, 73 (4) pp. 333-346. ISSN 1573-0697.
2007 Basu, Kunal and Guo, Guo-qing (2007) The Need for Reform in Chinese Marketing Education. Ivey Business Journal, 71 (5).
2006 Kunal Basu (2006) Merging Brands after Mergers California Management Review, 48 (4) pp. 28-40. ISSN 2162-8564.
2002 Henry Mintzberg, Robert Simons and Kunal Basu (2002) Beyond Selfishness MIT Sloan Management Review, 44 (1) pp. 67-74. ISSN 1532-8937.
2000 Kunal Basu (2000) E-Branding or Re-Branding? The Impact of E-Business on Global Branding Strategies In: Wilcocks, Leslie and Saur, Christopher (eds.) Moving to E Business: The Ultimate Practical Guide to Effective E-business, Century
1995 Kunal Basu (1995) Marketing Developing Society Crafts: A Framework for Analysis and Intervention In: Costa, Janeen A. and Bamossy, Gary J. (eds.) Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity, Sage Publications, pp. 257-298
1994 Alan Dick and Kunal Basu (1994) Customer Loyalty: Toward an Integrate Conceptual Framework Journal of the Academy of Marketing Science, 22 (2) pp. 99-113. ISSN 1552-7824.
1993 Kunal Basu (1993) Consumers Categorization Processes: An Examination with Two Alternative Methodological Paradigms Journal of Consumer Psychology, 2 (2) pp. 97-121. ISSN 1532-7663.
1987 Joel Cohen and Kunal Basu (1987) Alternative Models of Categorization: Toward a Contingent Processing Framework Journal of Consumer Research, 13 (4) pp. 455-472. ISSN 1537-5277.
Books
2015 Kalkatta
2011 Intimacies
2011 The Yellow Emperor's Cure
2008 The Japanese Wife
Hornors/Awards
1995 Royal Bank of Canada Teaching Innovation Award, 1995 (Canada’s highest university teaching award)
1994 McGill University distinguished teaching award (for graduate teaching)
Services to Thammasat Business School
Teaching
Masters:
MIM: MK 701 Competitive Strategies in Marketing