Kriengsin  Prasongsukarn
 
Education
Ph.D., The University of New South Wales, Australia, Marketing, 2004
M.B.A., The University of New South Wales, Australia, Marketing
B.B.A., Assumption University, Bangkok, Thailand, Marketing
Work Experience
2012-Present Visiting Lecturer, Faculty of Commerce and Accountancy, Thammasat University, Thailand
2009-present Board of Committee , Thailand Marketing Research Society (TMRS), Thailand
2006-present Committee, Thai Australian Association (TAA), Thailand
2004-Present Managing Director, Inspire Research Co., Ltd., Thailand
2009-2013 Visiting Lecturer, Faculty of Business Administration, Chaingmai University, Thailand
2006-2013 Visiting Lecturer, College of Management, Mahidol University, Thailand
2006-2013 Visiting Lecturer, NIDA Business School, Thailand
1999-2013 Visitng Lecturer, Faculty of Commerce, Assumption University, Thailand
2012-2012 Chairperson, Business & Manufacturing Network Media (BMN), Thailand
2010-2012 Visiting Lecturer, Faculty of Business Administration, Khon Kaen University, Thailand
1999-2012 Visiting Lecturer, Faculty of Social Sciences, Srinakharinwirot University, Thailand
2010-2011 Visiting Lecturer, Faculty of Political Sciences, Chulalongkorn University, Thailand
2005-2011 Visiting Lecturer, Faculty of Management Sciences, Prince of Songkla University, Thailand
2005-2011 Visiting Lecturer, Thailand Marketing Research Society (TMRS), Thailand
2010-2010 Visiting Lecturer, Faculty of Business Administraiton, Kasetsart University, Thailand
2010-2010 Visiting Lecturer, Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi, Thailand
2010-2010 Visiting Lecturer, Faculty of Business Administration, Chandrakasem Rajabhat University, Thailand
2004-2010 Visiting Lecturer, Faculty of Business Administration, Bangkok University, Thailand
2008-2009 Consultant, Thai Plastic Chemical Public Co., Ltd (TPC), Thailand
2007-2009 Consultant, The Crown Property of Bureau, Thailand
2006-2006 Consultant, Bangkok Aviation Fuel Services Public Company Limited (BAFS), Thailand
2006-2006 Consultant, Metropolitan Electricity Authority (MEA), Thailand
2004-2004 Research Director, Chuo Senko (Thailand) Plc., Ltd., Thailand
1999-2000 Visiting Lecturer, Srinakharinwirot University, Thailand
1996-1998 Consultant, Asia Marketing Intelligence (Thailand) Ltd. , Thailand
1995-1996 Market Analyst, Saha Union Plc., Ltd., Thailand
Publications
Articles
2012 Kriengsin Prasongsukarn, Paul G. Patterson, "An extended service recovery model: the moderating impact of temporal sequence of events", Journal of Services Marketing, Vol. 26 Iss: 7, pp.510 - 520.
2011 Thanakorn Sathitwitayakul, Kriengsin Prasongsukarn, "Implementation Steps to Optimize Search Engine Marketing (SEM) Results for Small and Medium Sized E-Commerce Companies", ABAC Journal, Vol. 31, No. 2, pp. 14-26.
2011 Thanapon Sathitwitayakul, Kriengsin Prasongsukarn, "Relativity of Economic Fundamentals and Fluctuation of Thai Currency: Spectra Analysis of Thai Baht REER (Real Effective Exchange Rate)", ABAC Journal, Vol. 31, No. 1, pp. 43-54.
2009 Kriengsin Prasongsukarn, "Validating the Cultural Value Scale (CVSCALE): A Case Study of Thailand", ABAC Journal, Vol. 29, No. 2, pp. 1-13.
2009 Kriengsin Prasongsukarn, "Customer Relationship Management: From Theory to Practice", AU-GSB e-Journal, Vol. 2, No. 1, pp. 17-32.
2006 Paul G. Pattersona, Elizabeth Cowleyb and Kriengsin Prasongsukarnc, "Service Failure Recovery: The Moderating Impact of Individual-level Cultural Value Orientation on Perceptions of Justice", International Journal of Research in Marketing, Vol. 23, No. 3, pp. 263-277.
Proceedings
2003 "The Impact of Cultural Orientation on Post-Recovery Service Satisfaction", ANZMAC Conference, Australia.
2002 "The Pivotal Role of Personnel in the Export Performance of Professional Services - A Qualitative Study", ANZMAC Conference, Australia.
Books
2012 "The Impact of Cultural Value Orientation: Post-Recovery Service Satisfaction in an Eastern Context", AV Akademikerverlag.
Hornors/Awards
2006 Outstanding Teaching Performance at College of Management , Mahidol University
2000 Australia Trade Commission Research Grant
1995 Honours, Assumption University
Services to Thammasat Business School
Teaching
Masters:
IBMP (Master): MM603 Marketing Problems and Consumer Psychology