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Ph.D., The University of New South Wales, Australia, Marketing, 2004 |
M.B.A., The University of New South Wales, Australia, Marketing |
B.B.A., Assumption University, Bangkok, Thailand, Marketing |
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2012-Present |
Visiting Lecturer, Faculty of Commerce and Accountancy, Thammasat University,
Thailand
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2009-present |
Board of Committee , Thailand Marketing Research Society (TMRS),
Thailand
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2006-present |
Committee, Thai Australian Association (TAA),
Thailand
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2004-Present |
Managing Director, Inspire Research Co., Ltd.,
Thailand
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2009-2013 |
Visiting Lecturer, Faculty of Business Administration, Chaingmai University,
Thailand
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2006-2013 |
Visiting Lecturer, College of Management, Mahidol University,
Thailand
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2006-2013 |
Visiting Lecturer, NIDA Business School,
Thailand
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1999-2013 |
Visitng Lecturer, Faculty of Commerce, Assumption University,
Thailand
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2012-2012 |
Chairperson, Business & Manufacturing Network Media (BMN),
Thailand
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2010-2012 |
Visiting Lecturer, Faculty of Business Administration, Khon Kaen University,
Thailand
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1999-2012 |
Visiting Lecturer, Faculty of Social Sciences, Srinakharinwirot University,
Thailand
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2010-2011 |
Visiting Lecturer, Faculty of Political Sciences, Chulalongkorn University,
Thailand
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2005-2011 |
Visiting Lecturer, Faculty of Management Sciences, Prince of Songkla University,
Thailand
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2005-2011 |
Visiting Lecturer, Thailand Marketing Research Society (TMRS),
Thailand
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2010-2010 |
Visiting Lecturer, Faculty of Business Administraiton, Kasetsart University,
Thailand
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2010-2010 |
Visiting Lecturer, Faculty of Business Administration and Information Technology, Rajamangala University of Technology Suvarnabhumi,
Thailand
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2010-2010 |
Visiting Lecturer, Faculty of Business Administration, Chandrakasem Rajabhat University,
Thailand
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2004-2010 |
Visiting Lecturer, Faculty of Business Administration, Bangkok University,
Thailand
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2008-2009 |
Consultant, Thai Plastic Chemical Public Co., Ltd (TPC),
Thailand
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2007-2009 |
Consultant, The Crown Property of Bureau,
Thailand
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2006-2006 |
Consultant, Bangkok Aviation Fuel Services Public Company Limited (BAFS),
Thailand
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2006-2006 |
Consultant, Metropolitan Electricity Authority (MEA),
Thailand
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2004-2004 |
Research Director, Chuo Senko (Thailand) Plc., Ltd.,
Thailand
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1999-2000 |
Visiting Lecturer, Srinakharinwirot University,
Thailand
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1996-1998 |
Consultant, Asia Marketing Intelligence (Thailand) Ltd. ,
Thailand
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1995-1996 |
Market Analyst, Saha Union Plc., Ltd.,
Thailand
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Articles
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2012 |
Kriengsin Prasongsukarn, Paul G. Patterson, "An extended service recovery model: the moderating impact of temporal sequence of events", Journal of Services Marketing, Vol. 26 Iss: 7, pp.510 - 520.
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2011 |
Thanakorn Sathitwitayakul, Kriengsin Prasongsukarn, "Implementation Steps to Optimize Search Engine Marketing (SEM) Results for Small and Medium Sized E-Commerce Companies", ABAC Journal, Vol. 31, No. 2, pp. 14-26.
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2011 |
Thanapon Sathitwitayakul, Kriengsin Prasongsukarn, "Relativity of Economic Fundamentals and Fluctuation of Thai Currency: Spectra Analysis of Thai Baht REER (Real Effective Exchange Rate)", ABAC Journal, Vol. 31, No. 1, pp. 43-54.
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2009 |
Kriengsin Prasongsukarn, "Validating the Cultural Value Scale (CVSCALE): A Case Study of Thailand", ABAC Journal, Vol. 29, No. 2, pp. 1-13.
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2009 |
Kriengsin Prasongsukarn, "Customer Relationship Management: From Theory to Practice", AU-GSB e-Journal, Vol. 2, No. 1, pp. 17-32.
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2006 |
Paul G. Pattersona, Elizabeth Cowleyb and Kriengsin Prasongsukarnc, "Service Failure Recovery: The Moderating Impact of Individual-level Cultural Value Orientation on Perceptions of Justice", International Journal of Research in Marketing, Vol. 23, No. 3, pp. 263-277.
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Proceedings
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2003 |
"The Impact of Cultural Orientation on Post-Recovery Service Satisfaction", ANZMAC Conference, Australia.
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2002 |
"The Pivotal Role of Personnel in the Export Performance of Professional Services - A Qualitative Study", ANZMAC Conference, Australia.
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Books
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2012 |
"The Impact of Cultural Value Orientation: Post-Recovery Service Satisfaction in an Eastern Context", AV Akademikerverlag.
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