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Ph.D, Silpakorn University, Thailand, 2018 |
M.Econ., University of Southern California, United States, 2002 |
B.A., Thammasat University , Thailand, 1998 |
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2019-present |
Lecturer/ Program Director , King Mongkut’s Institute of Technology Ladkrabang,
Thailand
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2014-2017 |
Senior Trade Officer , Ministry of Commerce ,
Thailand
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2010-2014 |
Deputy Director/ Consul (Commercial), Royal Thai Consulate General Los Angeles (Commercial,
United States
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2006-2010 |
Business & Financial News Presenter, TV Host (Part time) , Money Channel Television ,
Thailand
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2003-2010 |
Trade Officer , Department of International Trade Promotion, Ministry of Commerce ,
Thailand
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2000-2001 |
Economics Analyst , Research Division, Bangkok Bank PCL ,
Thailand
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Articles
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2021 |
• Intalar N. and Yodpram S. (2021). “Does brand attitude mediate the effects of perceived service quality on customer loyalty? An empirical study of low-cost carriers in Thailand”, Panyapiwat Journal, 13(2), May – August, 2021
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2020 |
• Yodpram, S. and Intalar N. (2020), “Conceptualizing eWOM, brand image, and brand attitude on consumer’s willingness to pay in the low cost airline industry in Thailand”, IAAI International Conference, January 13th - 15th, 2020, Chomphon Thailand
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2019 |
Yodpram, S. and Banjongprasert, J. (2019)“The Roles of Knowledge Generated from the
International trade Show Participation on SMEs’ Market Selection”, Vol. 12 No. 1,
Veridian E-Journal International
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2019 |
Yodpram, S. and Banjongprasert, J. (2019)“Understanding the Influences of Network Gained
from the International Trade Show on SME’s Market Selection Stages”, Vol. 12 No. 1
Veridian E-Journal International
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2018 |
Yodpram, S. and Banjongprasert, J. (2018), “The impacts of networking on SMEs
internationalization in the international trade show context”, ICBTS International
Academic Research Conference, December 12th-14th, 2018, Zurich, Switzerland
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2017 |
Yodpram, S. and Banjongprasert, J., (2017) “Conceptualizing Knowledge Acquisition and
Networking in International Trade Show: The Impact on Market Selection and Market Entry
Modes”, SUIC’s 15th Anniversary Conference & Exhibition
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