Somcanae  Yodpram
 
Education
Ph.D, Silpakorn University, Thailand, 2018
M.Econ., University of Southern California, United States, 2002
B.A., Thammasat University , Thailand, 1998
Work Experience
2019-present Lecturer/ Program Director , King Mongkut’s Institute of Technology Ladkrabang, Thailand
2014-2017 Senior Trade Officer , Ministry of Commerce , Thailand
2010-2014 Deputy Director/ Consul (Commercial), Royal Thai Consulate General Los Angeles (Commercial, United States
2006-2010 Business & Financial News Presenter, TV Host (Part time) , Money Channel Television , Thailand
2003-2010 Trade Officer , Department of International Trade Promotion, Ministry of Commerce , Thailand
2000-2001 Economics Analyst , Research Division, Bangkok Bank PCL , Thailand
Publications
Articles
2021 • Intalar N. and Yodpram S. (2021). “Does brand attitude mediate the effects of perceived service quality on customer loyalty? An empirical study of low-cost carriers in Thailand”, Panyapiwat Journal, 13(2), May – August, 2021
2020 • Yodpram, S. and Intalar N. (2020), “Conceptualizing eWOM, brand image, and brand attitude on consumer’s willingness to pay in the low cost airline industry in Thailand”, IAAI International Conference, January 13th - 15th, 2020, Chomphon Thailand
2019 Yodpram, S. and Banjongprasert, J. (2019)“The Roles of Knowledge Generated from the International trade Show Participation on SMEs’ Market Selection”, Vol. 12 No. 1, Veridian E-Journal International
2019 Yodpram, S. and Banjongprasert, J. (2019)“Understanding the Influences of Network Gained from the International Trade Show on SME’s Market Selection Stages”, Vol. 12 No. 1 Veridian E-Journal International
2018 Yodpram, S. and Banjongprasert, J. (2018), “The impacts of networking on SMEs internationalization in the international trade show context”, ICBTS International Academic Research Conference, December 12th-14th, 2018, Zurich, Switzerland
2017 Yodpram, S. and Banjongprasert, J., (2017) “Conceptualizing Knowledge Acquisition and Networking in International Trade Show: The Impact on Market Selection and Market Entry Modes”, SUIC’s 15th Anniversary Conference & Exhibition