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| 2013-present |
The GlaxoSmithKline Chaired Professor of Corporate Innovation, GlaxoSmithKline,
Canada
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| 2015 |
Guest Speaker, IIM Calcutta Alumni Association, Kolkata and Mumbai,
India
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| 2013 |
Visiting Professor, Sauder School of Business,
Canada
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| 2013 |
Visiting Professor, INCAE Business School,
Costa Rica
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| 2012-2013 |
The INSEAD Chaired Professor of Marketing and Innovation, INSEAD,
Canada
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| 2012 |
Visiting Scholar, Stern School, New York University,
United States
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| 2011-2012 |
The L'OREAL Chaired Professor in Marketing-Innovation and Creativity, INSEAD,
Canada
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| 2008-2011 |
Marketing Area Chair, The L'OREAL Chaired Professor in Marketing- Innovation and Creativity, INSEAD,
Canada
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| 1999-2008 |
The L'OREAL Chaired Professor in Marketing-Innovation and Creativity, INSEAD,
Canada
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| 1994-1999 |
Associate Professor (tenured), Faculty of Commerce and Business Administration, University of British Columbia,
Canada
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| 1996-1997 |
Visiting Associate Professor, Department of Marketing, Hong Kong University of Science and Technology,
China
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| 1995 |
Visiting Professor, Groupe ESSEC,
France
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| 1991-1994 |
University of British Columbia, McGill University,
Canada
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| 1992-1993 |
Visiting Professor, Indian Institute of Management,
India
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| 1992 |
Visiting Professor, People University,
China
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| 1991 |
Visiting Professor, Hautes Etudes Commerciales,
France
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| 1986-1991 |
Assistant Professor, Faculty of Management, McGill University,
Thailand
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Articles
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| 2015 |
Amitava Chattopadhyay, Yuwei Jiang, Gerald Gorn, and Maria Galli, “Does Your Company Have The Right Logo? How and Why Circular and Angular Logo Shapes Influence Brand Attribute Judgments,” Journal of Consumer Research, forthcoming.
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| 2015 |
“Six Lessons for Set-ting Your Busi-ness on a Growth Trajectory,” The European Financial Review, 2015 (February), 59-62.
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| 2015 |
“Cracking the Emerging Markets: Lessons from the Indian Experience,” INSIGHTS, 2015 (Jan-Mar), 38-41.
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| 2015 |
Amitava Chattopadhyay, Haiyang Yang and Antonios Stamatogiannakis, “Pursuing Attainment Versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation” Journal of Consumer Research, 2015, 42 (June), 93-108.
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| 2014 |
Amitava Chattopadhyay, Mauricio Mittelman, Eduardo Bittencourt Andrade, and Miguel Brendl, “The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking,”
Journal of Consumer Research, 2014, 41 (December), 953-964.
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| 2013 |
Amitava Chattopadhyay, Fang Wan Tamara L. Ansons, and Jason P. Leboe, “You Are Most Vulnerable When You Are Not Mindful: The Impact of the Mode of Exposure and Interpretive Frame on Self-Evaluations and Brand,” Organization Behavior and Human Decision Processes, 2013, 120 (January), 37–46.
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| 2012 |
Haiyang Yang, Kuangjie Zhang, and
Darren Dah, “Unconscious Creativity: When Can Unconscious Thought Outperform Conscious Thought?”
Journal of Consumer Psychology, 2012, 22 (4), 573–581.
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| 2012 |
Amitava Chattopadhyay, Aysegul Ozsomer, Rajeev Batra, and Hofstede, “A Global Brand Management Roadmap,” International Journal of Research in Marketing, 2012, 29
(1), 1-4.
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| 2011 |
Burroughs, Dahl Moreau, and Gorn, “The Interaction of Creativity Training and Extrinsic Rewards on New Product Development,”
Journal of Marketing, 2011, 75 (July), 53-67.
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| 2011 |
Sarit Moldovan and
Jacob Goldenberg, “The Different Roles of Product Originality and Usefulness in Generating Word-of-Mouth,”
International Journal of Research in Marketing, 2011, 28 (2), 109-119. (Winner of MSI Doctoral Dissertation Award).
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| 2010 |
L. Jiang, J. Hoegg, and D. Dahl, “The Persuasive Role of Incidental Similarity on Attitudes and Purchase Intentions in a Sales
Context,” Journal of Consumer Research, February 2010, 36 (5), 778-791.
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| 2009 |
Joseph Lajos,
Zsolt Katona, and Miklos Sarvar, “CAM: A Spreading Activation Network Model of Subcategory Positioning when Categorization
Uncertainty is High,” Journal of Consumer Research, 2009, 36 (1) 122-136. (Winner of Prix Academique Syntec Conseil en Management.)
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| 2009 |
Anne Laure Sellier, “Valuing Time: Moderate Download Times Can Improve Online Goal Pursuit,” Journal of
Consumer Psychology, 2009, 19 (2), 236 - 245.
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| 2008 |
Comment les frigos du coren LG ont conquis l Am?rique Management International Review
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| 2007 |
Johnnie Walker ou comment rajeunir une marquee Management International Review.
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| 2007 |
A.V. Muthukrishnan, “The Valence of Initial Evaluation, Challenge Characteristics, and the Magnitude of Evaluation
Revisions,” Journal of Marketing Research, 2007, 44 (May), 334 – 345.
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| 2007 |
K. Wertenbroch and D. Soman, “On the Perceived Value of Money: The Reference Dependence of Currency Numerosity Effects,”
Journal of Consumer Research, 2007, 34 (1), 1 -10.
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| 2006 |
Amitava Chattopadhyay, P. Darke and L. Ashworth, “The Importance and Functional Significance of Affective Cues in Consumer Judgment and Choice,”
Journal of Consumer Research, December 2006, 33 (3), 322-328.
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| 2005 |
M. Brendl, B. Pelham, and M. Carvallo, “Name Letter Branding: Valence Transfers when Product Specific Needs are Active,” Journal of
Consumer Research, 2005, 32 (3), 405-415.
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Proceedings
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| 2015 |
The Color of Indulgence: The Impact of Dark Color on Consumer Preference for Indulgent Consumption, Association for Consumer Research Asia-Pac Conference
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| 2014 |
WarcAsia Webinar onMarket Entry Strategy for India,
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| 2014 |
Keynote, UBS Consumer and Retailing CEO Summit, Hong Kong
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| 2014 |
Stumbled Upon: Impact of Framing as Expected versus Unexpected on Product Evaluations, Proceedings of the Society for Consumer Psychology Annual Winter Conference
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| 2013 |
Nelson Mandela Management University, Port Elizabeth, South Africa
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| 2013 |
Keynote Address, G20 Inclusive Business Workshop
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| 2011 |
Unconscious Creativity: The Impact of Deliberation-Without-Attention Duration on Creative Ingenuity, in Advances in Consumer Research
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| 2011 |
Marketing to Avatars: The Impact of Metaverse Embodiment on Consumer Self-Concept and Behavior, Advances in Consumer Research
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| 2011 |
An Induction-Deduction Model of Consumer Inference: Implications for Selecting Optimal CSR Strategy, Advances in Consumer Research
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| 2011 |
Amitava Chattopadhyay, Stamatogiannakis, Antonios and Haiyang Yang (2011). “The Impact of Metacognition on Commitment for Attainment versus Maintenance Goals,” in
Advances in Consumer Research, Vol. 39, eds. Rohini Ahluwalia, Tanya L. Chartrand, and Rebecca
K. Ratner, Duluth, MN: Association for Consumer Research.
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| 2010 |
Maintenance versus Attainment Goals: Why People Think it Is Harder to Maintain their Weight than to Lose a Couple of Kilos, Advances in Consumer Research
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| 2009 |
“When Electronic Recommendation Agents Backfire: Negative Effects on Choice Satisfaction,
Attitudes, and Purchase Intentions,” Advances in Consumer Research.
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| 2009 |
Keynote, Marketing During Times of Crisis, Indian Chamber of Commerce
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| 2009 |
Keynote address, Annual Conference of the Chartered Institute of Marketing
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| 2009 |
Can You Fix It? Processing Capacity and Visual Aesthetic Response,
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| 2009 |
Category Activation Model: A Spreading Activation Network Model of Subcategory Positioning when Categorization Uncertainty is High
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| 2009 |
The Subjective Difficulty of Maintaining: Why People Think it is Harder to Maintain their Weight than to Lose a Couple of Pounds,
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| 2008 |
Difference and Similarities in the Hue Preference Between Chinese and Caucasians
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| 2008 |
Keynote address, Communicating the Museum Conference
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| 2008 |
When Ads Make Drama Seem Silly and Comedy Seem Dull: Role-Fulfillment Effects of Mood on Evaluations of Emotional Television Commercials,
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| 2007 |
Matching Emotional Context and Content: TV Viewers Have More Favorable Attitudes toward Commercials that Support (vs. Break) Moods Established by Programs,
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| 2007 |
Repetition Aversion, Society for Consumer Psychology, Winter Conference
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| 2002 |
Are Brands Containing Name-Letters Preferred? ACR Conference
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| 2001 |
The Impact of Spokesperson Speech Characteristics on Advertising Effectiveness, ACR Conference
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| 2001 |
Marketing Science Institute, Conference on New Product Innovation
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| 2001 |
Category Structure, Brand Recall and Choice, EMAC Conference
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Books
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| 2012 |
“The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building
Brands,” June 2012, McGraw Hill (with Rajeev Batra and with contributions by Aysegul Oszomer).
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Chapters
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2014
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My Dear Brands, When You Transgress, Should I Forgive You: Relationship Types Between Consumers and Brands in Advertising: Types of Methods, Perceptions and Impact on Consumer Behavior
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2013
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Does Branding Matter to Start-Ups Challenges and Opportunities in Entrepreneurial Marketing: A Global Perspective
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2010
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Differences and Similarities in Hue Preferences between Chinese and Caucasians, in Sensory Marketing
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2009
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Building a Global B2B Brand, Wipro Book of Case Studies, Volume 1, Wipro Council for Industry Research
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Cases
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2015
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Tata Swach: Making Clean Water Affordable in India
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2015
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Aarong: Social Enterprise for Bangladesh Rural Poor
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2015
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Fabindia: Branding India Artisanal Craft for Mass Retail and Teaching Note
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2015
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BASIX – Microfinance is but a part of the solution
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2014
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Arogya Parivar: Novartis BOP Strategy for Healthcare in Rural India and Teaching Note
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2014
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Ararat Brandy: Transforming a Legend into a Modern Icon and Teaching Note
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2014
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Healthy Oils India: Cooking Up a Success in the Indian Edible Oils Market and Teaching Note
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2014
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Mindray Medical International Limited: Going Global from China
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2013
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(Build Your Dreams): Journey to Green Dreams
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2009
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Wipro: Building a Global B-2-B Brand and Teaching Note
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2008
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Hyundai Card /Hyundai Capital and GE Money: Re-branding decisions in a successful joint venture
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2008
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LG Electronics: Revamping the brand in India
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2008
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MAS Holdings: Corporate Social Sustainability
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2007
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LG Electronics: Making Waves in the North American Market for Washing Machines and Teaching Note
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2007
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LG Electronics: Breaking the Ice in the North American Market for Refrigerators
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2007
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Brita: In Search of a Winning Strategy and Teaching Note
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2006
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BBVA: From Selling Services to Being a Brand and Teaching Note
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2005
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Natura: Expanding Beyond Latin America and Teaching Note (2006) Tata Tea Limited: How to Go Global? International Journal of Marketing Education
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2005
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Rasurel and Teaching Note
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2004
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Tata Tea Limited (A), (B) & (C) and Teaching Note
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2003
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Ranbaxy Laboratories and Teaching Note
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