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Bodo B.
Schlegelmilch
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Education
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| D.Litt., Manchester Business School, United Kingdom, 2007 |
| Ph.D., Manchester Business School, United Kingdom, 1983 |
| M.Sc., Manchester Business School, United Kingdom, 1981 |
| B.Sc., Cologne University of Applied Sciences, Germany, 1979 |
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Work Experience
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| 2014-Present |
Board of Governors, Academy of Marketing Science,
United States
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| 2014-Present |
Board of Trustees, Association of MBAs [AMBA],
United Kingdom
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| 2012-Present |
Advisory Board, Thammasat University Business School,
Thailand
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| 2011-Present |
Advisory Board, Strathclyde University Business School, Glasgow,
Switzerland
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| 2008-Present |
Founding Director, the Professional MBA in Banking Management: Created in as a program for the German Saving Banks Association,
Germany
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| 2007-Present |
Founding Director, the Executive MBA (Bucharest): Currently ranked top MBA program,
Romania
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| 1999-Present |
Founding Director, the Vienna Executive MBA (Global): A joint venture with the Carlson School of the University of Minnesota. The only Austrian MBA program ranked in the Financial Times,
Austria
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| 1998-Present |
Executive Board, American Chamber of Commerce, Vienna,
Austria
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| 1997-Present |
Professor of International Management and Marketing; Chair, Institute for International Marketing Management, Wirtschafts Universitat,
Austria
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| 2004-2015 |
Founding Dean WU Executive Academy, WU Vienna,
Austria
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| 2014 |
Guest Editorships, Journal of Business Research,
United Kingdom
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| 2007-2010 |
Professorial Research Fellow, University of Leeds,
United Kingdom
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| 2004-2008 |
Academic Editor, European Business Forum,
United Kingdom
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| 2000-2003 |
Editor-in-Chief, Journal of International Marketing,
United Kingdom
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| 2000 |
Guest Editorships, Journal of Marketing Management,
United Kingdom
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| 1999 |
Visiting Professor of International Business Studies, Carlson School of Management, University of Minnesota,
United States
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| 1999 |
Visiting Professor, Kingston University, London,
United Kingdom
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| 1993-1997 |
Professor of International Business; Head of Marketing Department, Thunderbird School of Global Management, Phoenix, Arizona,
United States
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| 1996 |
Guest Editorships, European Journal of Marketing,
United Kingdom
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| 1989-1993 |
Professor, British Rail Chair of Marketing, University of Wales, Swansea,
United Kingdom
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| 1984-1988 |
Lecturer in Marketing and International Business, University of Edinburgh,
United Kingdom
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| 1983-1984 |
Brand Manager, Procter & Gamble GmbH, Frankfurt,
Germany
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| 1981-1983 |
Teaching Assistant in Economics, Manchester Business School,
United Kingdom
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| 1973-1976 |
Apprenticeship, thereafter Stock Adviser, Deutsche Bank AG,
Germany
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Publications
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Articles
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| 2016 |
"Linking Cause Assessment, Corporate Philanthropy, and Corporate Reputation", Journal of the Academy of Marketing Science, Vol. 44(3), pp 376–396
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| 2014 |
"Drivers of Export Segmentation Effectiveness and their Impact on Export Performance", Journal of International Marketing, Vol. 22(1), pp. 39-61.
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| 2014 |
"Inferential Evaluations of Sustainability Attributes: Exploring How Consumers Imply Product Information", Psychology and Marketing, Vol. 31(6), pp. 440-450.
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| 2014 |
"Resource Deployment Stability and Performance in International Research and Development Alliances", Journal of International Marketing, Vol. 20, No. 1, pp. 1-18.
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| 2011 |
"The MNC as an Externally Embedded Organization", Journal of World Business, Vol. 46(4), pp. 497-505.
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| 2011 |
"The Relationship between Country-Of-Origin Image and Brand Image as Drivers of Purchase Intentions: A Test of Alternative Perspectives", International Marketing Review, Vol. 28(59), pp. 508-524.
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| 2009 |
"Evolution of Organizational Structure and Capabilities in the Internationalization of Banks", Long Range Planning Journal, Vol. 42(5-6), pp. 633–653.
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| 2007 |
"Innovation and Control in the Multinational Firm", Strategic Management Journal, Vol. 28(5), pp. 473-486.
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| 2002 |
"Drivers of Commitment and its Impact on Performance in Cross-Cultural Buyer-Seller Relationships: The Importer’s Perspective", Journal of International Business Studies, Vol. 33(4), pp. 757-783.
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| 1998 |
"Explaining Export Development through Psychic Distance: Enlightening or Elusive?", International Marketing Review, Vol. 15(5), pp. 357-372.
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| 1995 |
"The Influence of Country and Industry on Ethical Perceptions of Senior Executives in the U.S. and Europe", Journal of International Business Studies, Vol. 26(4), pp. 859-881.
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| 1994 |
"Product Standardization and Attribute Saliency: A Three-Country Empirical Comparison", Journal of International Marketing, Vol. 2(1), pp. 7-28.
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| 1990 |
"Do Corporate Codes of Ethics Reflect National Character? Evidence from Europe and the United States", Journal of International Business Studies, Vol. 21(4), pp. 519-539.
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Books
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| 2016 |
Global Marketing Strategy: An Executive Digest (Springer - in press)
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| 2012 |
Diversity in European Marketing (Springler Gabler)
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| 2010 |
The New Role of Regional Management (Palgrave-Macmillan)
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| 1995 |
Global Marketing Management - A European Perspective (Financial Times / Prentice Hall)
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Hornors/Awards
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| 2011 |
Ph.D. (hon.) (2011), Thammasat University, Thailand.
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| 2010 |
Distinguished Fellow (2010) Academy of Marketing Science, USA.
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| 2010 |
Dean’s
Award for Outstanding Support of Thammasat Business School
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| 1990 |
Fellow (1990) Chartered Institute of Marketing, UK.
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Services to Thammasat Business School
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Teaching
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Masters:
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MIM: MK 614 Global Marketing Strategy
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Other Services
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MIM Curriculum Revision.
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TBS International Advisory Board.
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MIM Independent Study Examination Committee.
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MIM Independent Study Advisor (6 Credits).
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