PATTANA  BOONCHOO
 
Education
M.B.A., California State University, United States, May 2003
B.B.A., Assumption University, Thailand, Marketing , Mar 2000
D.B.A. , Henley Business School, University of Reading, United Kingdom, Management, July 2011
Work Experience
Oct 2003-Sep 2006 Full-time Lecturer, Department of International Business Management, ABAC School of Management, Assumption University, Thailand
Jan 2016-May 2019 Assistant Professor in Marking, Department of Marketing, Thammasat Business School, Thammasat University, Thailand
Dec 2011-Dec 2015 Lecturer in Marketting , Department of Marketing, Thammasat Business School, Thammasat University, Thailand
Sep 2007-Dec 2010 Part-Time Lecturer, Department of Management, Henley Business School, University of Raeding, United Kingdom
n/a-2021 Directors, บริษัท ปันรักปันสุข จำกัด, Thailand
June 2019-2021 Assistant Professor in Marking, College of Management, Mahidol University, Thailand
Publications
Articles
2020 Do we follow the crowd on social media? Experimental evidence on consumer attitudes in the contexts of NeWOM and firm crisis response. Asia Pacific Journal of marketing and Logistics
2020 Financial Development and Banking Sector Stability Journal of Economics and Business Administration
2019 Extreme spillovers of VIX fear index to international equity markets. Financial Markets and Portfolio Management
2018 Entrepreneurial Strategic Posture, Marketing Activities, and Firm Performance: Evidence from the Thai Hotel Industry. APHEIT International Journal
2018 An examination of the relationships between self-perceptions,conspicuous consumption, and saving behavior. AU-GSB e-Journal
2017 Entrepreneurial perceptions and bias of SME exporting opportunities for manufacturing exporters: a UK study. Journal of Small Business and Enterprise Development
2017 The Relationship between Empowerment and the Three- Component Model of Organisational Commitment: An Empirical Study of Thai Employees Working in Thai and American Airlines. International Journal of Culture, Tourism, and Hospitality Research
2017 A Cross-Cultural Examination of the Impact of Transformation Expectations on Impulse Buying and Conspicuous Consumption. Journal of International Consumer Marketing
2015 The Influence of Online Reviews on Hotel and Travel Accommodation Purchase Intention. Journal of Information Systems in Business.
2015 The Influence of Valance of Online Comment Impact to the Perceived Trustworthiness of Online Review and the Purchase Intention: The Case Study of Brand Trust and Valance of Online Comment Moderator. Journal of Information Systems in Business.