Paul  Patterson
 
Education
Ph.D., University of Wollongong, Australia, 1991
M.S., University of New South Wales, Australia
B.B.A., University of Technology Sydney, Australia
Work Experience
Present Professor, Director Master of Marketing Program, UNSW Australia Business School, Australia
Present Coordinator Marketing in Asia Speaker Series, UNSW Australia Business School, Australia
2004-Present Occasional reviewer, Journal of Marketing, Journal of Retailing, Journal of Services Marketing, Australia
Professional Board Member, American Marketing Association, Australia
Professional Board Member, Australian Marketing Institute, Australia
Professional Board Member, Australia New Zealand Marketing Academy (ANZMAC), Australia
Editorial Boards, European Journal of Marketing, Australia
Editorial Boards, Journal of Service Research, Australia
Editorial Boards, Journal of Business Research, Australia
Editorial Boards, Advances in International Marketing, Australia
Editorial Boards, Australasian Marketing Journal, Australia
Editorial Boards, Marketing Bulletin, Australia
Editorial Boards, Journal of Service Management, Australia
Editorial Boards, Asian Marketing Journal, Australia
Publications
Articles
2016 "Geysers or Bubbling Hot Springs? A Cross-Cultural Examination of Customer Rage From Eastern and Western Perspectives", Journal of Service Research, vol. 19, pp. 243 - 259
2016 "A contingency model of client repatronage in a financial auditing services context", Accounting Research Journal, vol. 29, pp. 106 - 130
2015 "Unpacking Customer Rage Elicitation: A Dynamic Model", Journal of Service Research, vol. 18, pp. 177 - 192
2015 "To give or not to give professional services to non-paying clients: Professionals giving backstory", Journal of Service Management, vol. 26, pp. 426 - 459,
2015 "Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity?", European Journal of Marketing, vol. 49, pp. 491 - 511
2015 "Frontline Employees cognitive appraisals and well-being in the face of customer aggression in an eastern, collectivist culture", Journal of Services Marketing, vol. 29, pp. 268 - 279
2015 "A Hierarchical Model of Virtual Experience and its Influences on Customer Perceived Value and Loyalty", International Journal of Electronic Commerce, vol. 19, pp. 126 - 158,
2014 "The role of interpersonal communication in developing small-medium size enterprise (SME) client loyalty toward an audit firm", International Small Business Journal
2014 "Killing two birds with one stone: Cross-selling during service delivery", Journal of Business Research, vol. 67, pp. 1944 - 1952
2013 "Achieving Service-Sales Ambidexterity", Journal of Service Research, vol. 16, pp. 52 - 66
2013 "Customer Rage Back-Story: Linking Needs-Based Cognitive Appraisal to Service Failure Type", Journal of Retailing, vol. 89, pp. 72 - 87
2013 "The Roles of Habit, Self-Efficacy, and Satisfaction in Driving Continued Use of Self-Service Technologies: A Longitudinal Study", Journal of Service Research, vol. 16, pp. 400 - 414
2012 "An extended service recovery model: The moderating impact of temporal sequence of events", Journal of Services Marketing, vol. 26, pp. 510 - 520
2012 "Customer choice of self-service technology: The roles of situational influences and past experience", Journal of Service Management, vol. 23, pp. 54 - 78
2011 "The impact of service climate and service provider personality on employees customer-oriented behavior in a high-contact setting", Journal of Services Marketing, vol. 25, pp. 101 - 113
2003 "A cross-cultural study of switching barriers and prospensity to stay with service providers", Journal of Retailing, vol. 79, pp. 107 - 120
2003 "Revenue management: Resolving potential customer conflict.", Journal of Revenue and Pricing Management, vol. 2, pp. 216 - 226
1999 "The impact of communication effectiveness and service quality on relationship commitment in consumer, professional services", Journal of Services Marketing, vol. 13, pp. 151 - 170
1998 "Internationalization of services: The service exporting decision", Journal of Services Marketing, vol. 12, pp. 294 - 311
1997 "Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: An empirical examination", International Journal of Service Industry Management, vol. 8, pp. 414 - 434
1997 "Modeling the determinants of customer satisfaction for business-to-business professional services", Journal of the Academy of Marketing Science, vol. 25, pp. 4 - 17
Proceedings
2011 "Modelling Customer Cognitive Appraisals to Rage Emotions Following a Service Failure: A Longitudinal Assessment", in Proceedings of ANZMAC 2011
2010 "A hierarchical model of virtual experience (VE) and its influence on customer perceived value and loyalty", in ANZMAC 2010 Conference Proceedings
2009 "Cognitive appraisals that trigger customer rage in East (Thai) and West (US) cultures", in ANZMAC 2009 Conference Proceedings
2005 "Collectivism and Social Influence in the Buying Decision: A Four-Country Study of Inter- and Intro-naitonal Differences", in Workman Jnr JP; Perreault Jnr WD (eds.), Proceedings of AMA Winter Educators Conferences
Chapters
2014 Handbook of Service Marketing Research, Edward Elgar Publishing, pp. 270 - 292
2007 Services Marketing 4. An Asia-Pacific and Australian perspective., edn. 4, Pearson Education, Sydney, Australia, pp. 515 - 518
2007 "Case 12: Telkomsel: to mend the `leaky bucket`.", in Services Marketing 4. An Asia-Pacific and Australian perspective., edn. 4, Pearson Education, Sydney, Australia, pp. 571 - 585
2007 "Case 9: Air Asia", in Services Marketing 4. An Asia-Pacific and Australian perspective., edn. 4, Pearson Education, Sydney, Australia, pp. 554 - 558
2005 "Longstay in Thailand, The Land of Smiles", in Wirtz J; Lovelock C (ed.), Services Marketing in Asia. A Case Book., edn. 1, Pearson Education, Singapore, pp. 80 - 92
2004 "Case 4 - Bringing a Client focus to Austrade, Bangkok: A Change Management Case Study.", in Lovelock CH; Patterson PG; Walker RH (ed.), Services marketing: A South East Asian & Australian Perspective, edn. 3, Pearson Education, Sydney, pp. 496 - 505
2004 "Case 3 - Qantas Airlines: A Customer`s Perceptions of Service Recovery Efforts.", in Lovelock CH; Patterson PG; Walker H (ed.), Services marketing: A South East Asian & Australian Perspective, edn. 3, Pearson Education, Sydney, pp. 494 - 495
2004 "Case 11 - Longstay in Thailand, the Land of Smiles.", in Lovelock CH; Patterson PG; Walker RH (ed.), Services marketing: A South East Asian & Australian Perspective, edn. 3, Pearson Education, Sydney, pp. 545 - 555
2002 "Switching Costs as a Moderator of Service Satisfaction in Thailand", in Tang E; Chan R; Tai S (ed.), Asian Dimensions of Services Marketing, edn. 1, International Business Press, Binghampton NY, pp. 1 - 22
2000 "To stay of not to stay: An Indonesian dilemma", in Fallstudien zum Internationalen Management, edn. Original, Gabler Verlag, Germany, pp. 287 - 297
1998 "Choice criteria in final selection of a management consultancy service", in Services Marketing, edn. Original, Prentice Hall Australia P/L, Sydney, pp. 514 - 518
1998 "Case 1 - Customer satisfaction with an international airline", in Services Marketing, edn. Original, Prentice Hall Australia P/L, Sydney, pp. 202 - 204
Presentations
2008 "Achieving Service and sales Goals through Motivational Ambidexterity", in ANZMAC 2008 Conference
2008 "Seeing Red: Customer Rage Emotions, Expressions and Behaviours", in ANZMAC 2008 Conference
2007 "The development and testing of an interpersonal communications effectiveness scale in a SME professional services provider-client relationship management context", in 14th Annual International Conference on Advances in Management
2006 "Understanding Customer Engagement in Services", in ANZMAC 2006 Conference
2003 "A conceptual model of client perceived value in an international professional service context", in ANZMAC 2003 Conference
Hornors/Awards
2016 Highly Commended Award for Outstanding Paper for ‘Converting service encounters into cross-selling opportunities’ in European Journal of Marketing
2015 Highly Commended Award for Outstanding Paper for ‘To give or not to give professional services to non-paying clients’ in Journal of Service Management
2015 Member of the Australian Research Council (ARC) panel that assessed the quality of research in all Australian Business Faculties
2014 Best Article Award Finalist for ‘Achieving Sales-Service Ambidexterity’ in Journal of Service Research
2010 Distinguished Researcher Award
2009 UNSW Australia Business School Award for Outstanding Research Supervision
2001 Best Paper Australian and New Zealand Marketing Academy (ANZMAC) Conference for the paper "Determinants of Export Performance Across Service Types: A Conceptual Model"
Services to Thammasat Business School
Teaching
Masters:
MIM: MK 601 Marketing Management
Other Services
MIM Curriculum Revision.
MIM Independent Study Advisor (6 credits) (No.361/2558)
MIM Independent Study Examination Committee (No.433/2557, No.75/2557)