Philip C.  Zerrillo
 
Education
Ph.D., Northwestern University, J.L. Kellogg Graduate School of Management, United States, 1995
B.B.A., The University of Texas (Austin), United States, Marketing, 1989
Work Experience
2013-Present Dr Benvinido Tontoco Distinguished Chaired Professor, Jose Rizal University, Philippines
2013-Present Editor in Chief- Journal, "Asian Management Insights", Singapore
2012-Present Executive Director, Centre for Management Practice, Singapore Management University, Singapore
2011-Present Executive Director of Case Writing Initiative, Singapore Management University, Singapore
2011-Present Dean, Postgraduate Professional Programmes (Law, Business, Economics, Information Sciences, Accounting, Social Sciences), Singapore Management University, Singapore
2011-Present Academic Director, Ph.D. in General Management, Singapore Management University, Singapore
2010-Present Professor (Practice), Singapore Management University, Singapore
2010-Present Executive Chairman of the Board, Thammasat University, Thailand
2015-2016 Deputy Dean, Lee Kong Chian School of Business Singapore Management University, Singapore
2008-2010 Visiting Professor, Northwestern University, Kellogg Graduate School of Management, United States
2005-2008 Lecturer, Goizueta School of Business, Research fellow Zyman Institute for Brand Science (ZIBS), Emory University, United States
1999-2004 Associate Dean and Executive Director, Executive Education, University of Texas at Austin, United States
2000-2002 Graduate Business Dean, The University of Texas at Austin, United States
1997-2001 Director, Dallas Based Executive MBA Program, United States
1997-1998 Visiting Professor, Northwestern University, J.L. Kellogg Graduate School of Management , United States
1993-1998 Assistant Professor, The University of Texas Graduate School of Business, United States
1991-1993 Lecturer, Northwestern University, J.L. Kellogg Graduate School of Management , United States
Publications
Articles
2007 James C Anderson, Philip Zerrillo and Lihua Wang, "Inter Organizational Properties and Inter-organizational Perceptual Agreement: A Model and Empirical Test in Marketing Channel Relations" December 2007, (Winner of Best Paper Award)
2000 Shervani, Tasadduq and Philip Zerrillo, "The Albatross on New Product Innovations," Business Horizons, Vol 40 No.1, (Jan 1997) pp.57-62 (Also republished Engineering Management Review Winter 1997, Vol 4 Pg 26-32 ) Also Republished JPIM On-line Hot Topic, review Dec 2000) (Also republished Euskotek, Revist de la Red Parques Tecnologicos Numero 6 Ano 1999)
1999 Peterson Robert, Karen Smith and Philip Zerrillo, "Trademark Dilution and the Practice of Marketing" Journal of the Academy of Marketing Science, Vol 27, No. 2 pp 255-268 (1999)
1997 Zerrillo, Philip C., Jon M. Flemming and Angela McKee, "Vertical Territory and Customer Resale Restrictions a New Rule of Reason Approach," Iowa Law Review: Journal of Corporation Law, (May 1997)
1996 Iacobucci, Dawn and Philip C. Zerrillo, "Multiple Levels of Relational Phenomenon," Dawn Iacobucci (ed.) Relationships in Marketing, Russell Sage, Princeton NJ. (1996)
1996 Zerrillo, Philip and Angela McKee, "Vertical Restraints and Consumer Welfare, Clear Distinctions for Restraints: Via a Modified Rule of Reason Approach" Contemporary Knowledge of Relationship Marketing, Emory University Center for Relationship Marketing June 1996
1996 Iacobucci, Dawn and Philip C. Zerrillo, "The Relationship Life Cycle: I) A Network-Dyad-Network Dynamic Conceptualization, and II) The Application of Some Classic Psychological Theories to its Management," Jagdish Sheth and Charles Frame (eds.) Review of Marketing, JAI Press, Greenwich, (Forthcoming, 1996)
1995 Zerrillo, Philip and Dawn Iacobucci, "Trade Promotions a Call For a More Rational Approach," Business Horizons, Vol 38 No.4, (July-August) (1995) pp. 69-76
1994 Frenzen, Jonathan, Paul Hirsch and Philip C. Zerrillo, "Consumption Preferences and Changing Lifestyles," Neil Smelzer and Richard Swedberg (eds.), The Handbook of Economic Sociology, Russell Sage, Princeton NJ. (1994)
Cases
2014 With Kevin Sproule. George Hilden "Tropdicorp: Making a Business Out of Natural Predators" (Singapore Management University Case Series, European Case Clearing House)
2014 (Forthcoming) "Merit Whisky- Management Problems of Counterfietting" (Singapore Management University Case Series, European Case Clearing House)
2013 "Minh Long Porcelain Staffing for the future" (Singapore Management University Case Series, European Case Clearing House)
2013 With Sarita Mathur and Havovi Joshi, "Tata Starbuck, Brewing a Perfect Blend"(Singapore Management University Case Series. European Case Clearing House)
2012 With Havovi Joshi and S.N. Venkat, "Tata Salt- What to do When a Challenger Brand Grows Up? case A" (Singapore Management University Case Series, European Case Clearing House)
2012 With Havovi Joshi and SN Venkat "Tata Salt Case B" (Singapore Management University Case Series, European Case Clearing House)
2012 With Paolo Castasti, "Minh Long Porcelain" (Singapore Management University Case Series, European Case Clearing House)
2011 "Memaska Steel" (Singapore Management University Case Series, European Case Clearing House)
2011 With Kevin Sproule, "Hammerlick Brewing" (Singapore Management University Case Series, European Case Clearing House)
Services to Thammasat Business School
Teaching
Masters:
MIM: MK 724 Marketing Simulation.
Other Services
TBS International Advisory Board.
Chairman MIM Program Committee (No.40/2558).
MIM Qualifying Examination Committee (No.124/2558, No.182/2557).
MIM Independent Study Examination Committee (No.75/2557).
MIM Independent Study Advisor (6 Credits).