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Frederic
Jallat
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Education
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| Ph.D., University Aix-Marseille III and ESSEC, France, Management Science, 1992 |
| M.S., The University of Paris Pantheon-Sorbonne, France, Management Science and Business Administration |
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Work Experience
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| Present |
Professor, ESCP Europe,
Thailand
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| 2000-Present |
Visiting Professor, Stanford University, New York University and The University of Texas, United States, Thammasat University, Thailand, Bocconi University, Italy, Chuo University, Japan and The Foreign Trade Academy of Russia,
Russian Federation
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| 1986-1990 |
Academic coordinator in marketing for the undergraduate program in Economic and Social Sciences, Panth?on-Assas University,
France
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Professor, Head of the Marketing Department and Academic co-Director, Pharmaceutical&Bio-Tech Management,
France
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KPMG Chair research associate, The European School of Management,
France
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Publications
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Articles
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| 2011 |
F Jallat, CJ Shultz (2011). Lebanon: From cataclysm to opportunity—Crisis management lessons for MNCs in the tourism sector of the Middle East. Journal of World Business, 46 (4), 476–486.
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| 2011 |
JALLAT, F. (2011), Le service client comme levier de performance et de differenciation concurrentielle. Le cas Flying Blue, DM - DECISIONS MARKETING, 64, 75-77.
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Books
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| 2016 |
Biopharmaceutical Management
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| 2014 |
Gestion de la relation client: Total relationship management, Big data et Marketing mobile
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Chapters
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2013
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JALLAT, F. (2013), Lieux d exception et signature symbolique: un ?clairage international, in: Jean-Claude Prinz, Design & Architecture de Commerce, Eyrolles, accepted.
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2012
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JALLAT, F. (2012), Postace, in: Ph. Kotler, Marketing 3.0, De Boeck.
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2011
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JALLAT, F. (2011), How Service Firms Manage Innovation: Development Process and Factors of Success, in: N.J. Delener, Service Science Research, Strategy and Innovation,, IGI Global.
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Services to Thammasat Business School
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Teaching
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Masters:
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MIM: MK 623 Pricing Strategies
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Other Services
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