Douglas  Hoffman
 
Education
D.B.A. , The University of Kentucky, United States, 1988
M.B.A., The University of Kentucky, United States, 1984
B.S., Ohio State University, United States, Marketing, 1981
Work Experience
1997-Current Professor of Marketing at Department of Marketing, College of Business, Colorado State University, United States
1989-1997 Lecturer, The University of North Carolina, United States
1987-1997 Lecturer, Mississippi State University, United States
Visiting Professor, Helsinki School, Finland and Industrial Policy Studies, Korea South
Publications
Articles
2016 D Barnes, JE Collier, V Howe, KD Hoffman (2016). Multiple paths to customer delight: the impact of effort, expertise and tangibles on joy and surprise. Journal of Services Marketing, 30(3).
2016 KD Hoffman, KD Hoffman, SW Kelley, SW Kelley, HM Rotalsky (2016). Retrospective: tracking service failures and employee recovery efforts. Journal of Services Marketing, 30(1), 7-10.
2016 SH Lee, KD Hoffman (2016). Wrap-Attack Pack: Product Packaging Exercise. Marketing Education Review, 26(1), 14-19.
2015 SH Lee, KD Hoffman (2015). Learning the ShamWow: Creating Infomercials to Teach the AIDA Model. Marketing Education Review, 25(1), 9-14.
2015 J Galbreath, KD Hoffman (2015). An Introduction to E-Services: The ABCs of an E-CRM Ecosystem. New Meanings for Marketing in a New Millennium, 242-242.
2015 KD Hoffman, SW Kelley, BC Chung (2015). Waiter, There s a Dead Fly in my Soup: Facility-Based Failures and Recovery Strategies. New Meanings for Marketing in a New Millennium, 296-296.
2014 KD Hoffman, SH Lee (2014). A CIT investigation of disruptive student behaviors: the students perspective. Marketing Education Review, 24 (2), 115-126.
2014 SH Lee, KD Hoffman (2014). The" Iron Inventor": Using Creative Problem Solving to Spur Student Creativity. Marketing Education Review, 24 (1), 69-74.
2014 GR Gonzalez, KD Hoffman, TN Ingram (2014). The sales recovery audit: Learning to walk the talk. Industrial Marketing Management, 43 (1), 146-154.
Proceedings
2015 KD Hoffman, SW Kelley (2015). Guidelines for Developing Retail Recovery Strategies. Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference.
2015 KD Hoffman, SW Kelley, HM Rotalsky (2015). Restaurant Service Failure and Recovery Analysis. Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference.
2015 JB Ford, ED Honeycutt Jr, KD Hoffman (2015). The Need for Positioning in the Health Care Market. Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference.
2015 LW Turiey, KD Hoffman (2015). Atmospherics Research: Where do We Go from Here. Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference.
2015 KD Hoffman, LW Turley (2015). Toward an Understanding of Consumers’ Price Sensitivities for Professional Services. Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference.
Books
2006 Essentials of Services Marketing
2004 Marketing Principle & Best Practices
1999 Managing Services Marketing
Services to Thammasat Business School
Teaching
Masters:
MIM: MK 631 Service Marketing
Other Services
MIM Curriculum Revision.
MIM Independent Study (6 credits) Advisor (No.361/2558)
MIM Independent Study Examination Committee (No. 433/2557, No. 75/2557)