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Malcolm
Smith
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Education
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| Ph.D., University of Oregon - Charles H. Lundquist College of Business, United States, Consumer Behaviour, 1993 |
| M.B.A., Queen s University, Canada, Marketing and Finance, 1982 |
| B.Sc., Queen s University, Canada, Biology, 1979 |
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Work Experience
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| 1992-Present |
Visiting Professor, The University of Oregon (United States), The University of Victoria s (British Columbia) IEMBA program (United States),Thammasat University (Thailand), The L viv Institute of Management,
Ukraine
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| 1992-Present |
Professor, Former Associate Dean & Former Department Head, Department of Marketing, I.H. Asper School of Business, University of Manitoba,
Canada
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| 1990-1992 |
Assistant Professor, University of Lethbridge,
Canada
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| 1982-1987 |
Assistant Professor, Mount Allison University,
Canada
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Publications
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Articles
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| 2014 |
Delbaere, M. & Smith, M. C. (2014). Literally Experts: Expertise and the Processing of Analogical Metaphors in Pharmaceutical Advertising. Health Marketing Quarterly, 31, 115–135.
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| 2013 |
McKay-Nesbitt, J. & Smith, M. C. (2013). Health Communication Framing: The Contribution of Weiner’s Attribution Theory. Journalism and Mass Communication, 3, 269280.
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| 2013 |
McKay-Nesbitt, J., Bhatnagar, N., & Smith, M. C. (2013). Regulatory fit effects of gender and marketing message content. Journal of Business Research. 66(11), 2245–2251.
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| 2011 |
Kay-Nesbitt, J., Manchanda, R. V., Smith, M. C., & Huhmann, B. A. (2011). Effects of age, need for cognition, and affective intensity on advertising effectiveness. Journal of Business Research, 64, 12–17.
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Services to Thammasat Business School
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Teaching
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Masters:
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MIM: MK 614 Marketing Research
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Other Services
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